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By Andrew Kilshaw, Founding Partner | TalentOptima
Throughout my career, I’ve spent significant time leading large transformations with global impact across several complex industries (more details on the last bio page of this article).
And in doing so, I’ve also spent a lot of time on planes (the picture above is at SLC, on the move from the US to UK!)
As a huge fan of metaphor, I discovered powerful lessons from aviation that
can help supercharge your transformation portfolio…
When you next take a flight, make a list of all the services, people (roles) and infrastructure that gets you safely from A to B.
Ground staff, gate agents, cabin crew, pilots, baggage handlers. And then there are the people you don’t see – for example Air Traffic Controllers and Pilot Training Centers.
This ecosystem operates as a whole, with each playing a key part in getting you (and maybe your luggage) safely to your destination.
So how can we translate the aviation journey into an effective strategic and
holistic approach to Transformation?
In the same way we get passengers from A to B, how can we translate this to employee change journeys?
Let’s think of the following ecosystem:
These are some of the key players with each playing a defined role.
Let’s look at them one by one and explore how this relates to transformations in large organizations.
Pilots are of course accountable for flying the plane and taking the lead in safely getting passengers to their final destination.
They are highly skilled and communicate intentionally between pilot and co-pilot to ensure it’s clear who is flying the plane, and lean on the expertise of others (aircraft engineers, cabin crew, baggage handlers…) to do their job.
They use the instrumentation of the cockpit, to ensure the plane is functioning perfectly, and to adapt to the weather conditions ahead.
Key to a flight is the flight plan, which is fully prepared before pushing back from the gate.
One of course does not simply show up and fly a plane.
In addition to a minimum of 18 months training to qualify, they additionally are required to pass medical tests, so must maintain their fitness.
Transformation requires several hats and many disciplines – for example, that of business strategist, program manager, risk manager, change manager, diplomat, coach.
Change is hard, both for those being changed, but also leaders of transformation and it’s important they have the tools, self-preservation and resilience to maintain their (physical and mental) health to keep the momentum.
Therefore, good development of transformation leaders takes a holistic approach to equip them with the right mindset, skillset and toolset to manage complex change programs.
However, upskilling should not just be targeted at transformation leaders.
It is critical that other stakeholder populations feel able to embrace change, and their specific roles are made clear. Each should be confident and able in their role.
If you follow the adult learning theory of 70:20:10 (or as I refer to it - Experience, Education and Exposure) there are some effective strategies for developing transformation excellence.
For Education (the 10%), consider how a flight simulator plays a key role in pilot training by removing the risks of real-life flight mistakes. Business simulations are an effective way to learn as they provide no or low-risk exercises allowing for learning through trial and error, without jeopardizing business continuity, operations or, potentially your career.
Transformation expertise can also be developed through Exposure (20%) – by building an engaged community of transformation practitioners. Best practices can be shared (steal good ideas with pride!), and coaching and sounding boards provided. Communities increase your sense of belonging, cohesion, innovation, safety and diversity. They hold each other up through adversity. Stronger together.
And lastly, Experience (the 70%). Some things are just learned by doing, by experiencing the highs of success and learning from the lows of failure. No matter the potential, choosing new leaders to head transformation programs should never be setting up someone for failure – mastery of the skills to lead large complex transformations take years (if you ever fully learn!), so steps in responsibility should be carefully judged.
I strongly advocate for linking a company’s talent and succession strategies to the appointment of transformation leaders. It’s a critical experience on the way to the C-suite. For a CEO or Executive Committee member to adeptly sponsor transformation initiatives, this provides an invaluable experience.
The varied roles in the sky and on the ground complete the full team that gets you to your destination.
Similarly, a transformation team should include a variety of specialist knowledge and skills to lead each aspect of a transformation. Key members include:
1️⃣ HR brings a broad set of disciplines:
2️⃣ Digital partnership is a must-have in transformation programs, especially with the new capabilities provided by emerging AI and data-driven decision-making.
3️⃣ Finance provides ensure the financial benefits materialize, and costs are optimized.
4️⃣ Lastly, Legal provides several invaluable services, such as advising on company legal structure, M&A activity and employment law.
5️⃣ Project Managers run logistics which is hugely important – for example, providing roadmaps, rolling plans, tracking progress and managing risks/issues.
JUSTIN TRUDEAU, PRIME MINISTER OF CANADA - WEF 2018
Transformation requires a team with a diverse set of superpowers.
It takes a diverse team with differentiated skills to get a passenger home.
And so, to run transformation well, it takes a similarly broad and aligned team to expertly take employees and other stakeholders through change. It’s not surprising that most of the top 5 HR priorities for 2024 [3] are critical to enabling human-centered transformation.
1. Leader and manager effectiveness
2. Organizational culture
3. HR technology
4. Change management
5. Career management and internal mobility
Sadly, from my experience not enough HR teams are adequately prepared.
We are facing ever increasing internal and external disruptive pressures on companies to reinvent, coupled with demands for increased speed and scale of transformation.
As a result, many companies are now seeing transformation risk (on operations and employee engagement) escalate to risk committee oversight. This is one of the reasons I implemented a multi-pronged strategy to driving a holistic approach to change at my last employer, in close partnership with the Head of Corporate Strategy.
There is no one silver bullet for transformation done right.
You need a system, but fortunately, aviation has given us a lift-off.
Founding Partner, TalentOptima
As Founding Partner at TalentOptima, Andrew brings 25+ years of proven experience elevating organizational capability and accelerating and delivering transformation, with highly evidenced results.
He is known for his collaborative approach to developing innovative, disruptive and data-informed strategies, and driving systemic and engaging human-centred change. Equal parts of curious, think and do.
He found his passion for helping organizations and employee realize their potential while study his MBA at IMD in Switzerland. He stayed on, working with faculty, to help Fortune 500 companies learn their way to the greatness needed for each to be successful and thrive. Since then, he has gained 18 years’ of experience helping raise the game of some of the world's most recognized brands, often leaders in their respective industries - Nike, BlackRock, Shell and Sanofi.
Andrew brings significant experience in leading transformations, and elevating transformation capability at scale.